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NHH:Customer-driven engineering
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| INFORMASJON | |
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| kommentar | Denne termen stammer fra termbasen KBN-basen |
| RELASJON |
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| BOKMÅL |
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| ANBEFALT TERM | |
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| term | - |
| referanse | Kotler 2004:298 |
| ENGELSK |
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| ANBEFALT TERM | |
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| term | customer-driven engineering |
| referanse | Kotler 2003:360 |
| kontekst | Many companies today use customer-driven engineering to design new products. Customer-driven engineering attaches high importance to incorporating customer preferences in the final design. |
